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The Ordinary (Deciem)
📍 Toronto, Ontario
Est. 2013
Toronto-born skincare disruption — no-nonsense, clinical formulas at radical prices. Integrity, always.
⏳ Verification pending
Founded by Brandon Truaxe in Toronto. Estée Lauder acquired majority in 2021 and full ownership in 2024. Canadian HQ maintained but now US-owned.
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